Blogging has quickly become the go-to way for large and small businesses alike to spread brand awareness and meet their marketing goals. However, taking on a new blog is a big responsibility and small businesses may find it more difficult to dedicate the time needed to start one that is engaging and successful. When done correctly, blogging can help smaller companies gain fans and network with other local businesses with which they may be able to collaborate for event planning. But, when done without much thought or effort, blog posts can go without notice and wind up reducing the productivity of small business workers.
So, how do you ensure that your company is doing the former and not the latter? Here are some tips that can help your small business get on the road to successful blogging:
• There are a number of different purposes that blogs can serve. All of your posts do not have to be created with all of these in mind, but each post should fall into at least one of these categories: insightful thoughts or questions, SEO, branding, customer service and event promotion. As you can probably guess, it’s easy to work SEO into other blogging goals. For example, a small, independent agency that wants to spread the word about a recent award can post a blog entry that is optimized with key phrases such as “Minnesota workers compensation,” which will likely attract search engine users looking for insurance for their business.
• Keeping blog content fresh and creative can be time consuming, so consider inviting customers or other local business owners to write guest blog posts. This can also help boost your blog’s readership.
• In order to promote your company’s new blog, comment on other corporate pages and be sure to link back to entries or other content that’s on yours.
• Remember that not everyone who reads your blog is going to be an expert in your industry. It’s important to give your business a voice that anyone can relate to. Even if your company offers services that people have to obtain, there are still a number of other places customers could go to purchase them. People ultimately do business with people, not a brand. For example, take individuals who have to buy the condo insurance NJ residents need to protect their property investment. You want them to know that you and your staff are likable, dedicated, etc. This is the type of information you want to convey through your blog’s content, photos and comments.
Overall, blogging is essential for small businesses that want to build a reputation. However, companies should only take on this project if they have enough time to dedicate to making a blog a great resource for their community and industry professionals. Another option for businesses that do not have the time or resources to maintain a blog is to hire an outside agency that has extensive experience in social media and internet marketing. Either way, a blog can be a great addition to any marketing strategy by spreading brand awareness and building a strong online presence for a small business.
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